U-LEAD PLATFORM
GROW
CONNECT. LEARN. GROW.
Every person is different, and so is every growth journey. Join the U-LEAD Movement!
Your Grow Playbook
One of our core pillars, is built around offering personalized coaching and consulting. What should I expect? How do I prepare for a session?
Women under 30 are among the most ambitious workers in the pipeline, outpacing men of the same age. Only 31% have a sponsor compared to 45% of their male peers. After 40, that ambition drops to 52% versus 71% for men, not because it fades, but because years of being passed over, under-sponsored, and penalised for caregiving and domestic responsibilities. (McKinsey & Company)
What is coaching? Is coaching right for me? How should I feel after a session?
Grow Benefits
We offer two integrated service lines: (1) Performance Coaching, focused on building individual capability for sustainable high performance, and (2) Organisational Consulting, focused on the structural interventions that drive gender equality. After each session, you will leave with:
Practical Toolkit:
Tools, frameworks, and exercises to help you handle everyday challenges and make decisions with confidence.
Personal Growth Plan:
A tailored plan for your goals, based on self-awareness, self-management, and self-acceptance.
Self-Insight:
A clear understanding of your strengths, and how to apply them in different situations.
Connect. Learn. Grow.
Women remain one of the most underleveraged talent pools globally. The barriers they face are systemic, and costly to organisations and economies. U-LEAD is on a mission to bridge the systemic gaps for women across four areas:
Our Services
Sessions are available online or in person. Every journey begins with a Free Initial Consultation.
Initial Consultation
Let’s get to know each other. Meet Camelia online from the comfort of your home in a free 20-minute intro session. Use this time to see if her consulting and coaching style fits your needs.
Grow Session
Meet Camelia in person at U-LEAD’s private practice in Amsterdam, or connect online from anywhere. Each session is shaped around your needs.
Laser Focus
This session is for existing clients who have completed a coaching journey. Book an online follow-up to revisit a topic or receive guidance on new questions.
Meet Camelia Lazar
I built U-LEAD to address the systemic gaps women face across career architecture, future leadership, sustainable performance, and financial literacy structured around three pillars: Connect, Learn, and Grow.
U-LEAD operates as an end-to-end platform integrating three components: a learning academy, professional coaching and consulting services, and a peer community.
At the core of our offer sits Grow, shaped across two integrated service lines:
Performance Coaching: building the individual capabilities, resilience, and psychological foundations required for sustainable high performance.
Organisational Consulting: delivering structural interventions that drive gender equity, leadership pipeline development, and organisational performance.
Professional Credentials
Camelia Lazar is a certified coach and founder of U-LEAD. You can review her certifications and credentials.
My interest in coaching began during my Master’s in Management in 2017. A few years later, when I joined Amazon, coaching became an essential part of my professional growth.
I began formal coaching at Amazon in 2020 in Spain, guided by Amazon leaders who facilitated workshops on Leadership, Management, Emotional Intelligence (EI), Positive Intelligence (PQ), etc.
I continued to develop my skills through workshops in US and EU and formal training outside Amazon with the Coaching Studies Institute in Ireland.
Coaching Certifications:
Certified ICF Coach, Institute of Coaching Studies – November 2023
Neuro-Linguistic Programming® Training, The Coaching Masters – January 2024
I have extensive experience in project and program management, having led complex international initiatives across tech companies, e-commerce, and startups. I hold a Project Management Professional (PMP)® certification and completed Amazon’s FinOPS Project Management Academy (PMA) program.
I am interested in new technologies, including the use of AI to improve processes and decision-making and analyse the negative impact across workforce and society.
Other Certifications:
Project Management Professional (PMP)®, Project Management Institute – 2020
Program Management Certification, Fundamentals, Amazon – 2023
Project Management Academy (PMA), FinOPS, Amazon – 2022
AWS AI Fundamentals – AWS Credentials – 2025
I hold a Bachelor’s Degree in International Relations and a Joint Master’s Degree in International Management. My background covers international business, macro and micro economics, management, finance, and political science—fields I continue to apply in my work as a coach.
During my academic journey, I received three international scholarships, which helped me to study for two full academic years in Germany, Spain, France, and Italy.
Degrees and Universities:
University of Trento, Italy – Bachelor’s in International Relations – 2013–2016
EMBS – European Master in Business Studies, Master in International Management – 2017–2019
University of Trento, Italy – MSc in International Economic Relations – 2017
University of Kassel, Germany – MSc in International Management – 2018
University of Savoie Mont Blanc, France – MSc in Management and Marketing – 2018
University of León, Spain – MSc in Management and Marketing – 2019
I am a certified coach and a member of several recognised organisations, including the International Coaching Federation (ICF). ULEAD is part of broader professional networks such as Mentoring Club and MentorCruise. Each of these organizations conducts a careful screening process. Members commit to uphold professional standards and follow a strict code of ethics.
Memberships:
Member, MentorCruise – since January 2024
Member, Mentoring Club – since January 2023
Member, International Coaching Federation (ICF) – since January 2024
Since 2017, I have completed over 850 hours of yoga training. I hold certifications from OM & Flow, accredited by Yoga Alliance. I completed my first RYT® 200 Yoga Teacher Training with Om & Flow Yoga in September 2022. I have participated in workshops, retreats, and an apprenticeship program that strengthened my skills in Vinyasa, Hatha, Ayurveda, Yin, Nidra, breathwork, meditation, and other traditional healing practices.
Somatic Approach:
Yoga & Ayurveda Apprenticeship Program, Colombia – 2022
RYT® 200 Yoga Teacher, certified by Om & Flow, Yoga Alliance – 2022
Choose your Plan
Each package includes a free consultation, exercises between sessions, and email support throughout.
SINGLE SESSION
- Single session
- 60 minutes
- Ad-Hoc Support
- Online Booking
- Email Support & Toolkit
LASER FOCUS SESSION
- Single session
- 45 minutes
- Existing Clients
- Online Booking
- Email Support & Toolkit
3 SESSIONS
- 3 Sessions
- 60 minutes/session
- Personalized Program
- Online Booking
- Email Support & Toolkit
- E-booklet